Citizen-Guided Revitalization Programs:
The key to rapid renewal in a tough economy.
Most local and regional
redevelopment plans
aren't implemented,
or fail when they are.
Why? Most places are missing a P in the 5P's of Progress.
The following is
an excerpt from Storm Cunningham's upcoming 3rd
book,
ReCivilizing.
Most "intransigent"
community revitalization challenges (including
funding) can be overcome in a way that costs almost nothing.
The solution is to create an
ongoing, self-funding revitalization program to support
your plans, policymaking, and projects.
Lack of an ongoing
program is the primary
reason so many communities fail to revitalize,
despite spending millions on plans and projects.
While everyone agrees
that such a program makes sense, institutional and political barriers
have stood in the way of actually creating one. The current economic crisis
is dissolving those barriers as budget-strapped
communities seek effective new approaches to
attracting employers and investment.
The formula for resilient community revitalization--and
large-scale natural resource restoration--can be
summarized as
P5 + P3 = R3.
A summary of the formula appears at the end of this
article.
Let's start with a
couple of heretical statements. The first is
designed to get planners' blood boiling. The second
is designed to have the same effect on citizens,
NGOs, and enlightened political leaders.
Heresy #1: Many
communities have found that there are only two
things worse than not having a comprehensive plan:
1) Not implementing the plan, and 2) Implementing
it.
-
Not having a
comprehensive plan is bad because the planning
process has value, even if no plan emerges.
-
But not implementing
a plan can be worse than not having one because it
demoralizes the community: they were expecting
progress, and got none. However, if your community
has a shelf full of unimplemented plans, don't
worry: that just makes it normal. Buying a plan is
politically safe, but implementing it is risky. Most
plans fail, which is why mayors usually don't
implement them. To someone facing re-election, a
record of inaction (which can be blamed on
political opponents) is far preferable to a
record of failure. That's a major driver of the planning trap.
-
Actually
implementing a plan can be worst of all, however, for two
reasons: 1) most plans are quite bad, and 2) most
implementation efforts are ad hoc. Bad
plans often do physical damage from which it can take
communities decades to recover, if they ever
do. Poor implementation often does emotional
and economic damage to the community. The resulting disharmony can be as long-lasting as physical
damage.
Interestingly, while the
planning process takes a lot of hits in this
analysis, planners themselves almost universally
support this analysis. The current system--with its
lack of support/implementation programs--is the
major problem for planners, too.
Heresy #2:
Redevelopment projects and planning exercises
shouldn't have to engage local stakeholders.
They
also shouldn't have to explore ways in which to
more-efficiently integrate the renewal of your
natural, built, and socioeconomic environments. Why?
Because that engagement
and integration should already be in place, via a
permanent, citizen-owned revitalization
program. Effectively engaging all of your
citizen, non-profit, academic, business, and
government stakeholders is a labor-intensive process
that takes a significant amount of time. It's
wasteful and counter-productive for each new project
or comprehensive plan update to have to start that
process from scratch. Why "citizen-owned"? So
that the program doesn't fall apart with each new
political administration.
"(UK) Communities
Minister Andrew Stunell has said that planning 'isn't
brain surgery'
and should become a
community-owned occupation.”
- Jamie Carpenter in the
September 19, 2011 issue of PLANNING (UK)
Let's back up a moment
for some perspective.
Community
leaders often seek a simple insight
that will put their city or region on the
path to sustainable economic growth, increased
quality of life, and enhanced environmental
health..."revitalization", in other words.
Contrary to what common sense tells us, such a
universal lesson does exist. Here it is:
Plans, projects, and policies are unlikely to revitalize
your community, until you have a
collaborative, ongoing renewal
program to support them.
Let's start by putting
renewal projects in their place. Ideally, projects implement
plans, which implement a program, which implements a
strategy, which implements a vision.
Another way of saying
the above is that projects not supported by plans
are more likely to fail. Plans not supported by
ongoing programs are more likely to fail. Programs
not based on a clear, concise strategy are more
likely to fail. Strategies not based on a vision of
the future that's shared by the community are more
likely to fail. Using that as a guide, how many
"points of potential failure" are present in your
community?
Revitalization programs
differ from renewal projects in three key
characteristics:
-
DURATION: A program
is ongoing, or very long term, whereas projects
normally have end dates measured in months, or a
few years. (Note: Duration isn't enough: having
a 30-year plan or 30-year project doesn't mean
you have a program);
-
SCOPE: A program
addresses the entire community or region,
whereas a project normally focuses on a specific
property or asset;
-
PURPOSE: A program
has softer, harder-to-measure goals, such as
inspiring confidence in the community's future
(to attract investors, employers, and
residents), reversing a decline, raising quality
of life, enhancing overall environmental health,
etc. A project's goals are usually more
tangible, such as attracting a particular
employer to a particular site, widening
sidewalks to make a downtown more
pedestrian-friendly, etc.
But, for maximum
results, projects and programs should share
three key characteristics:
-
RENEWAL: They both
should be based primarily on renewing existing
assets (as opposed to sprawl);
-
INTEGRATION: They
both should take an integrative approach to the
natural, built, and socioeconomic environments;
and
-
ENGAGEMENT: They
both should effectively engage all stakeholders
who will be involved in--or affected by--the
activity.
The good news is that
the civic renewal trend (also known as civil renewal
in the UK) provides an ideal way to
launch and manage integrated, engaged revitalization programs
(and the renewal projects the program supports).
To build a better future
for all...
leaders need to view
civil society as their partner, not as a threat.
- U.S. Secretary of State Hillary Rodham Clinton.
Even better, Web
2.0 tools are now causing civic renewal to blossom.
In fact, there's now a simple, highly-affordable web
tool that makes it far easier for communities and
regions to create collaborative, ongoing programs
that renew their natural, built, and socioeconomic
environments:
"Civic Renewal" in other words.
This author’s definition
of civic renewal is “an ongoing, partnered process
of renewing a community’s natural, built, and
socioeconomic environments, guided by informed,
empowered citizens”.
More on that in a moment. Let's first make sure we
understand the problem before we get to the
solution.
Like most folks, I used to believe
that planners, redevelopers, economic
development agencies, and policymakers were the ones who made
community revitalization happen. In a few
cases, that's been true. But then I discovered the
civic renewal trend, and it completely changed my
perspective. Those professions are often actually impediments to
revitalization.
This is often through
no fault of their own: they are all about projects,
tools, policies, and plans. The civic renewal trend is now
putting community renewal leadership where it
belongs, so those vital groups are no longer
asked to do something they lack the knowledge,
resources, or mission to accomplish: creating
ongoing revitalization programs.
Policymakers love simple solutions and
black-or-white answers to complex problems.
They want an economic growth strategy that works no
matter how good or bad the national or global
economy might be...no matter how tight their local
budgets might be. They want to know "What's the
SINGLE thing we should do that will turn our local
economic, societal, and environmental problems
around?"
Knowing how multifaceted
the regeneration process is, I've resisted offering
simplistic advice to such unrealistic questions,
until now. For the past decade, my work has focused
exclusively on helping cities and regions create
comprehensive, collaborative revitalization.
This means renewing their natural, built,
and socioeconomic assets together, while effectively
engaging all the stakeholders. It's
complex stuff, obviously.
There is, in
fact, a single factor that determines success or
failure more than any other: whether your
redevelopment and restoration plans and projects are supported
by an ongoing revitalization program. All are
needed:
I say "probably",
because communities occasionally implement a well-designed, well-executed
redevelopment project that does, in fact, produce sustained revitalization. But
this only happens when they are lucky enough to get
the timing perfect (this is almost always
accidental). It's
time to stop relying on such luck.
Hundreds of
millions--possibly billions--of dollars are spent by
communities and regions worldwide every year on
comprehensive plans. Most lie dormant until
they're obsolete. Of the few that are
actually implemented, shockingly few achieve their
aims.
Why? Because a
comprehensive plan must be supported by a
comprehensive program, if it is to have any
realistic hope of success. A comprehensive
plan without a comprehensive revitalization program
is like a curriculum without a university.
Writing a curriculum is easy compared to the
complexity of ongoing functions like teaching,
testing, engaging parents, marketing, and
fundraising.
But this is where
communities (and institutions, such as development
banks, whether community or multinational) drop the ball. Most communities
and regions have
planning departments, but few have departments
dedicated to creating and maintaining an ongoing
program that addresses the renewal of their natural,
built, and socioeconomic assets.
Without such a
program, plans suffer from insufficient public
participation, insufficient private
partnering/funding for implementation, and
insufficient support by public agencies at all
levels. What communities end up with are often ad
hoc processes in autocratic, technocratic,
plutocratic, or even kleptocratic forms. Even
well-intentioned redevelopment processes often
devolve into one or more of those dysfunctional
forms over time, in the absence of a collaborative,
ongoing program to guide and monitor their
evolution.
Why do communities spend
so much time on planning, and so little on
implementation? Commissioning a plan is a
guaranteed "win" that political leaders can tout:
they've "done something". Announcing the
completed plan is another guaranteed feather in
their cap. It's in implementation that the risk of
failure occurs, so leaders prefer the safer path of
simply creating a new plan (or updating the old one)
every 5 to 10 years.
The problem isn't just
plans without programs: it's also projects without
programs. In between the endless planning ritual,
political leaders tend to focus on projects, rather
than ongoing programs. This is primarily
because projects fit within election cycles, whereas
ongoing programs span administrations. It's also
because projects are visible, whereas programs are
nebulous and intangible. Programs can be made
visible by marketing efforts such as downtown
banners (but too many communities just buy the
banners).
Redevelopment projects
are like delivering a load of firewood: they deliver
immediate benefit and can provide a short-term blaze
of renewed confidence in a community's future. But a
revitalization program is like planting a forest: it
will provide firewood ad infinitum if properly
managed. But it's not projects vs. programs: if your
community needs "firewood" now, by all means dive
into a project. But don't expect it to deliver
maximum long-term benefits without the support of an
ongoing revitalization program.
Why don't more
communities have a revitalization
program? Two reasons:
-
They
lack an agency whose mission is to create
a holistic program that renews all of their
restorable assets: natural, built, and
socioeconomic. Public agencies (and funding) are
locked in silos: they can only approve and fund
projects (such as transit, brownfields,
heritage, watershed, planning, economic
development, etc.). They can't create a
program that addresses the community as what it
is: a complex, living, evolving system;
-
They lack the tools
to manage the complexity of effectively engaging
all the stakeholders, facilitating partnerships,
cataloguing assets, managing policy changes,
creating a shared vision, integrating and
regionalizing efforts, etc.
Without appropriate tools, the best of
intentions are doomed. Now, with the rise of
social media, powerful Web 2.0 tools are
emerging, such as
RevitalizFORUM.
Some communities have tried a programmatic
(rather than project-focused) approach.
-
Few have created a
comprehensive program that creates a shared
vision (on which to base strategies and plans).
-
Few understand that
a comprehensive plan is not a
comprehensive program.
A revitalization program is permanent, spanning
many plans. It supports the creation of new
plans, the implementation of plans, and the
evaluation of executed plans.
-
Few do the needed
work on policies, regulations, building codes,
and zoning. The goal is to create a "renewal culture" that
makes restorative development more attractive to private developers than sprawl.
-
Few learn how to
create effective public-public, public-private,
and private-private partnerships (to ensure
progress in the face of tight local budgets).
-
Few
understand the intimate link between social
equity and sustained economic growth. They allow
redevelopment to be the domain of a privileged
few. The widening gap between rich and poor (not
to mention property rights abuses) results in
social tensions and decreased levels of trust
that undermine progress.
-
Few
create a database of "restorable assets" to
facilitate projects.
Revitalization programs that are primarily political
initiatives are fragile. It's quite common for
incoming political leaders to kill programs launched
by previous administrations so the opposition party
can't claim credit for successes that occur during
their tenure. Political leaders should definitely be
engaged, and should be given the opportunity to take
credit for a program's successes, but a sustainable
revitalization program is one "owned" and supported
by all local stakeholders, not just the government.
An ongoing program is
how a place gets a handle on timing, among other
critical factors.
Revitalization is an intangible quality that
emerges, seemingly on its own. Like pornography, few
can define it, but everyone knows it when they see
it. It can't be engineered to a timetable, but a
process can be put in place that will make it far
more likely that the revitalization "tipping point"
will kick in at some point. This is the moment I
call "critical renewal"; where revitalization starts
feeding on itself, gaining its own momentum so you
don't have to keep pushing.
Confidence in
a community's future comes from having on ongoing
program of renewal. Confidence in the future
attracts investors, employers, and residents...even before any
changes in the community are visible. As
Avinash Persaud, chairman of Intelligence Capital
Limited (London, UK) says “Money, in the end, is
confidence.” The moment
people stop believing in the future of the USA, a
dollar bill turns into just a piece of paper.
Likewise, confidence
in a community's future is what turns derelict
buildings and vacant lots into investment
opportunities...restorable assets that revitalize,
rather than liabilities that inhibit growth.
I've been researching, writing,
and lecturing about restorative development since
1996, when I started writing my first book,
The Restoration Economy (Berrett-Koehler,
2002) [Amazon
link]. The Restoration Economy was
the first book to document the fast-growing new
disciplines and industries that are restoring our
natural and built environments. Those "restorable
assets" can be considered the ingredients of
revitalization. The "recipe" that turns those
ingredients into actual revitalization was first
documented in my 2008 book,
reWealth (McGraw-Hill Professional). [Amazon
link]
I've been working
full-time in the regeneration field since that first
book was published, and travel constantly to
communities worldwide that are trying to revitalize. As a result, I
frequently witness the tragedy of ambitious,
well-designed redevelopment projects that either
fail outright, or fail to spark ongoing renewal.
The culprit in almost every case is the absence of a
comprehensive, collaborative, ongoing revitalization
program. Projects and plans must be seen as
vital organs within the body of a living program: on
their own, they'll likely end up as dead meat.
After over a
decade of intimate, daily involvement in
revitalization planning sessions, restoration
projects, and renewal initiatives, one thing has
become crystal clear: A project or plan focus often leads to failure,
and always leads to wasted opportunity.
In nature, all living
systems constantly renew themselves; whether an
ecosystem or a human body. (There's probably not a
cell in your body that you had seven years ago: it's
quite literally not the same body.) Cities are
living systems, so why don't communities see renewal
as a permanent, 24/7, systemic process, rather than
an occasional activity?
The irony is that programs are
cheap: it's projects that are capital-intensive.
Nothing adds more value per dollar invested than the
tiny amounts required by a revitalization program.
According to the "bible"
of professional project managers,
A Guide to the Project Management Body of Knowledge
(PMBOK), Third Edition "A program is a group of
related projects managed in a coordinated way to
obtain benefits and control not available from
managing them individually." If project managers
worldwide are aware of this simple (and rather
obvious) insight, why don't communities put it into
practice? The major problem is that most people
can't define "revitalization program". It's hard to
desire something you don't even know exists.
The general public often
assumes that planning, economic development, or
redevelopment agencies are serving as a systemic
revitalization program. This is almost never the case. They are just silos:
some productive, and others not so much. Without a comprehensive, collaborative
revitalization program even well-intentioned redevelopment agencies
almost inevitably deteriorate into wasteful--often
corrupt--playgrounds for the politically connected.
That's not to say there
aren't inspiring examples of
enlightened planners, responsible redevelopers, and
program-oriented economic development agencies. But they (sadly) are far from
common. Citizens must "own"
the process of creating a better future for
themselves. Revitalization should be done
by communities, not just to them.
An ongoing
revitalization program is a community's "flywheel",
capturing the momentum of each successful project,
and using it to make subsequent projects easier to
fund and launch. A well-designed program also
captures the community's learning, and embeds those
lessons in policy. These changes to the community's
"renewal capacity" reduce bureaucratic roadblocks
for redevelopers, increase incentives that attract
what the community really needs, and enhance the
community's partnering skills. Maybe more
importantly, they restore hope and optimism
concerning the future.
A Brief
History of Civic Renewal.
There have been
several attempts to start a "civic renewal movement"
in recent decades. Most were advanced by academics
in obscure journals, or by tiny non-profits. But
that's not the real reason their efforts didn't gain
traction. These initiatives lacked two essential
ingredients: appropriate tools, and a focus on
community redevelopment.
These early efforts were primarily geared towards
society—renewing democracy, or fighting
poverty—rather than renewing the physical community.
The current manifestation of civic renewal combines
renewing democracy and social equity with actual
restoration and redevelopment of the area's natural
and built assets. This gives it far more power and
practicality.
But even that expansion
of the concept is useless without appropriate tools.
Those early efforts took place before the onset of
social media and other Web 2.0 mechanisms.
Imagine a movement in
the 1970's to advance "instantaneous, written,
global communication". It would have achieved
nothing. But once email was invented, no such
movement was needed: people immediately saw the
benefit and embraced the tool with no encouragement
needed.
And so it is now, with
the rise of what could be referred to "civic renewal
2.0", since the fast-emerging latest
incarnation is web-powered.
Tools of Civic
Renewal.
Research (and personal
experience) has shown that information seldom
changes behavior, but emotions and tools do.
Emotions can be generated internally--such as
witnessing the suffering of people we care about--or
they can be injected from external sources, such as
a charismatic leader.
But emotions can't be
relied upon for lasting change. For that, you need
tools. We could hear many motivational talks about
communicating instantly, in writing, with anyone on
the planet at any time. But, until someone
gives us email, we're not likely to do it. Once we
have that tool, no one needs to motivate us to us
it.
And so it is with
collaborative, comprehensive renewal programs. I've
been advocating them for a decade in my talks,
workshops, and books. Audiences and readers tell me
it's the future, but they can do anything about it
in the present without a tool designed to facilitate
it. Now that
RevitalizFORUM is available, that future
has arrived.
Civic Renewal: The Future of Redevelopment.
But even
a tool like RevitalizFORUM can't solve the
problem without sufficient public participation.
Citizens and other local stakeholders must "own" the
process of creating a better future for themselves.
Having their RevitalizFORUM owned and
controlled by an agency that isn't fully committed
to effective stakeholder engagement will cripple its
effectiveness.
On March 1, 2012, the
solution to that problem will arrive at
http://RevitalizNOW.com. RevitalizNOW! combines
two fast-growing technology trends--"crowdsourcing"
and "crowdfunding"--with the civic renewal
trend (it could just
as easily be called "civil renewal", "civic revitalization",
or "civic
regeneration")
Crowdfunding is a
process of community engagement.
It’s about money,
yes, but it’s about more. It’s a statement of
democracy
for funding and
getting capital where it’s needed in the community.
– Chiara Camponeschi,
author of The Enabling City
Whereas
RevitalizFORUM is a tool for creating a
collaborative, ongoing revitalization program,
RevitalizNOW! is a tool for funding renewal
projects. Combined, a community should have
everything it needs to create rapid, resilient
renewal.
Related and peripheral
trends/initiatives include design charrettes, collective impact, social entrepreneurship, L3C, and impact
investing. As with most emerging trends, civic
renewal is starting with a plethora of labels, as
each community "invents" it locally, and as each
researcher or profession newly discovers it.
Whatever it's called,
the trend is towards citizen control of the renewal
process. For decades (even before Jane Jacobs),
citizens have begged planning departments and
redevelopment agencies to engage them in creating
the community's future. In communities enjoying
civic renewal programs, it's the citizens who decide
whether to engage those agencies. As we're seeing in
California (where the governor is trying to
eliminate all redevelopment agencies as being
wasteful and corrupt) and in many other places,
citizens' level of trust in traditional
redevelopment entities is fast-eroding.
The primary driver
behind many democratic trends these days--most
notably in Africa--is information technology. But
it's not just cell phones and Twitter: the most
important emerging technology is crowdsourcing,
whereby citizens' input on virtually any civic
matter is aggregated, evaluated, and reported.
Here's what Hilde Schwab
of the Schwab Foundation for Social Entrepreneurship
says about the crowdsourcing site,
Ushahidi.com: "Ushahidi is one of the few
social enterprises that has, in just a few short
years of existence, dramatically changed the face of
how individuals and communities can influence
democracy and economic development around the world."
Former U.S. President
Andrew Jackson, in his 1837 Farewell Address, said "Eternal
vigilance by the people is the price of liberty."
Easily said; not so easily done, especially when
those running your country own or control the news
media. Now, crowdsourcing has arrived as the
technology of eternal, 24/7 vigilance. Since a
collaborative, ongoing program is needed to reliably
achieve community renewal, one might paraphrase
Jackson thusly: "Eternal citizen engagement
is
the price of revitalization."
It's not just creativity
and information that can be crowdsourced: resources
can be also. If those resources are in the form of
money, it becomes a separate-but-related
technological and social trend known as "crowdfunding".
More on that in a moment.
Citizens as
"consumers" of revitalization services.
As the civic renewal
trend continues to catch on, citizens will
increasingly become the "consumers" of
revitalization. This will likely have a
broad range of ramifications on the community
redevelopment industry, effectively ending it in its
current outdated form.
As consumers of
revitalization services, we'll likely see the rise
of the same kind of "ecosystem" of products and
services we see in other consumer markets, and a
shift towards similar practices:
-
Ratings services
and Standards. Citizens will want to know
the actual success rate among a firm's clients.
With the current planning industry, such numbers
are unavailable. Planning firms avoid program
involvement for the same reason politicians do:
therein lies the potential for failure.
Delivering a plan is a guaranteed success;
implementing one isn't. Citizens will want some
kind of "Consumer Reports" or "Moody's" for
objective evaluations. The emergence of
both standards and success tracking tools will
likely follow in short order.
-
Marketing and
Sales. Planning firms currently market
to planning departments, mayors, city councils,
and redevelopment agencies. As a result, their
"features and benefits" are geared towards what
matters to those buyers. The rise of civic
renewal will force them to sell features and
benefits that citizens of all income levels (and
other stakeholders) care about, which is not
always the same thing.
-
Research
and Development. Change the promises
(marketing), and you change the product. Most
consumer product firms have to major sources of
innovation: in-house design and technical R&D,
and customer-focused R&D (such as focus groups).
One doesn't need to contemplate the emergence of
such practices in the redevelopment industry for
very long before one sees the earthshaking shift
this would likely trigger.
“A shift toward
democratic governance, together with unprecedented
decentralization,
has had a profound
impact on local governments worldwide..."
- ICMA (International
City & County Managers Association)
Given the above
analysis, it follows that a sure sign of a mayor who really
cares about his/her city is if they have a
long-term, programmatic focus:
not caring that they are planting seeds of trees
that will shade future mayors.
As a result, the civic renewal
trend is indeed catching on fast (though it's
nameless in most of the places in which its
manifesting, due to both its newness and its
grassroots nature). As it becomes more formally
defined, fueled by a revival of
desire for real democracy (witness the "Arab
Spring").
Until now, the civic
renewal trend has been rather unfocused, manifesting in a broad array of forms.
The Occupy Wall Street movement can be seen as one
form, but it started with citizens in community's
nationwide demanding a place at the
redevelopment table.
Governor Jerry Brown's proposed
defunding of all California redevelopment agencies
is an example of a top-down fix. Unfortunately,
this current approach is like doing brain surgery
with a shovel. California needs a statewide renewal
program to fill the gaps created by defunding the
local redevelopment agencies. Such a program
would use a simple checklist to identify the
worthwhile local projects and agencies that
shouldn't be thrown out with the bathwater, if it
wishes to avoid citizen outrage at undoing their
good work.
As we saw at the
beginning of this article, the planning, project,
and policymaking arenas are already "owned", with
citizens limited to polls and protests.
The next step is for citizens and all other
stakeholders to actually own their local
renewal program, rather than simply having a voice
in it. Then, citizens will be able to come to
the table as full partners.
A Planetary
Renewal Program?
Programs are the 21st
century's greatest frontier. They are the vast new
territory that is currently uninhabited, where we
can create ideal community--and even
planetary--renewal programs with a blank slate.
What's this about
planetary renewal, you ask? The same problems
suffered by community renewal efforts are suffered
by ecosystem restoration projects and other natural
resource replenishment efforts. The two most common
complaints of ecological restoration experts
(especially those working at the landscape level)
are:
-
The difficulty of
integrating with other agendas that affect
ecosystems, such as infrastructure, brownfields,
heritage, etc. and
-
The
lack of ongoing support and funding.
Ecosystem restoration
should always be programmatic. In these days of
climate change and ubiquitous invasive species,
one-shot restoration efforts seldom last: they
require ongoing monitoring and maintenance.
Why not leave
revitalization in the hands of the experts, you ask?
If by "experts" you mean someone with an advanced
degree or a professional certification, there are
no revitalization experts. There are no Ph.D.'s in
community revitalization, nor is there a certifying
body. Universities suffer from silos as much as does
government. [Prior to the publication of
Rewealth
(McGraw-Hill Professional, 2008), no one had even proposed an
underlying theory of revitalization...or generally
accepted principles...or a programmatic model. There
wasn't even a formal definition of community
revitalization!]
The few cities that
actually have a revitalization program are thus
hiring a "pig in a poke" when they choose someone to
run it. They normally get someone who's an expert in
a related discipline--like planning, or transit, or
brownfields, or economic development--each of which
is maybe 1% or 2% of a revitalization initiative.
The usual result is a
planning or economic development program, instead of
revitalization, which is far more comprehensive.
Only by engaging all business, citizen, academic,
non-profit, and government stakeholders can a
community create a comprehensive program of renewal,
and get the boost in quality of life, environmental
health, and economic growth that defines
revitalization.
It's not just a lack of
qualifications that's the problem. It's hard to find
a planning department or redevelopment agency these
days that doesn't profess to be dedicated to
stakeholder engagement: it's accepted as the way
things should be. A few really are. But there's a
chasm between rhetoric and reality. Most are quite
comfortable with the status quo, and really would
prefer to control the process as much as possible. Thus, the
rise of Civic
Renewal.
Readers of this author's
earlier books,
The Restoration Economy (2002) and
Rewealth (2008), know that both works
advocated strategies that integrate the renewal of
the natural, built, and socioeconomic environments.
Both books also advocated strategies that do a more
effective job of engaging all stakeholders.
But these inevitable
changes were impeded by established disciplines and
public agencies that profess a belief in
integration and engagement, but seldom practice it.
Now, the
emergence of social media and other Web 2.0 tools is
enabling citizens to make an "end run" around "the
establishment", taking the revitalized future of their
communities into their own hands.
Thanks to the rise of
civic renewal, it will now be up to the citizens
to decide whether they want to engage these
agencies, rather than the other way around.
Now, back to that
formula: P5 + P3 = R3.
[Sorry, but
authors/consultants are required to invent magical
formulae. Can't be helped: It's a law of nature...or
of publishers, anyway.]
P5:
Projects, Plans, Policies, Protests, and...?
If you've read this
article, you'll know that most communities have
projects, plans, but are missing the third "P"
(program) to support them properly.
-
Projects:
If you don't have actual renewal projects, nothing
much will happen. Projects are primarily the domain
of private developers and designers (architects
and engineers). But even the most enlightened
design firms are restricted by the RFPs/RFQs
they respond to, which seldom specify
integrated, engaged redevelopment. A renewal
program helps your community improve its bid
process.
-
Plans: If
you don't have plans (neighborhood, city, regional)
to integrate those projects and give them direction,
you'll miss-out on many potential efficiencies and
synergies. Planning is primarily the domain of
planners and public agencies.
-
Policies/Politics: If your policies still encourage
sprawl, you won't make much headway. Telling private
redevelopers that you're rolling out the red carpet
for them won't pay off if all they find is red tape
once the arrive. Don't make them spend months or
years getting exceptions to zoning and building
codes that aren't redevelopment-friendly. If you
want your downtown revitalized, you must make it
easier and more profitable to do projects there than
in the greenfields. Use policymaking to foster a
local renewal culture. Policymaking is primarily the
domain of elected leaders. But politics is what
they usually focus on...
-
Polls/protests:
The domain of citizens is primarily in polling
(such as voting), and in protesting when
they feel they are being ignored or abused. A
renewal program helps your community avoid
citizen protests and lawsuits that delay
revitalization.
-
Programs:
An ongoing renewal program is your community's
"flywheel", capturing
momentum and building confidence in your
community's future (which attracts investors,
residents, and employers). It helps your
community reach tipping point of "critical
renewal", where revitalization becomes
self-accelerating. An ongoing program makes your
projects, planning, policymaking, and polling more efficient and effective.
P3:
Public-Public, Public-Private, and Private-Private
Partnerships.
You probably know that
P3 is usually used as shorthand for public-private
partnership. Partnering is the key to getting
redevelopment done in resource-deprived conditions.
But I also include public-public and private-private
partnerships under the P3 designation. Partnering
among various levels of government--city, county,
state, and federal--can be just as important as
partnering between public and private. What's more,
private players often don't have the all the
resources needed to move ahead, so encouraging
private-private partnerships can also be crucial.
R3: Rapid, Resilient
Renewal.
Rapid, resilient renewal
can be seen as the "universal goal" of communities,
regions, and nations:
Rapid: Elected
leaders need results in time for the next election,
so fast results are key to getting their support.
But excessive focus on speed often decreases the
quality of results.
Resilient:
Stop-start, piecemeal regeneration often fails to
inspire confidence (see above). Regeneration should
be a permanent process, not just something your
community does when it's in pain. An ongoing
revitalization program is the key to resilience.
Renewal: Bringing
all of your "restorable assets"--natural, built, and
socioeconomic--is the key to economic growth that
simultaneously enhances both your environmental
health and your quality of life. Revitalization, in
other words.
To Recap:
Your renewal projects
can be considered the stuff (assets) and
activity of revitalization.
Your renewal plans
can be considered the direction of
revitalization (must be based on a strategy that is
based--in turn--on a shared vision of the future).
Your renewal program
can be thought of as the people (and
institutions) of revitalization.
If any of those are
missing, your community is unlikely to achieve
rapid, resilient renewal.
Creating a
citizen-owned, citizen-guided revitalization program
is the blank slate communities need to create truly
leading-edge solutions. Planning, projects, and
policymaking are all well-defined arenas, and their
turf is already "owned". Only in the arena of
ongoing programs will cities find the virgin
territory to create an ideal process, unencumbered
by turf wars, politics, silos, and the other common
barriers to progress.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^End of Book
Excerpt^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Our firm, REVITALIZ,
LLC has made it quick and easy for those rare
enlightened leaders to do exactly that. The normal
host organizations for a RevitalizFORUM
crowdsourcing tool and the RevitalizNOW!
crowdfunding tool are non-profits and community
foundations.
RevitalizNOW! is a new crowdfunding,
crowdsourcing, crowdmapping, and crowdleading tool
that enables all local stakeholders to guide their local
revitalization program.
It also allows them to crowdfund local renewal
projects, a vitally-important capability in these
days of tight local, state, and federal budgets. See
http://RevitalizNOW.com after March 1, 2012.
I
spent six years researching spectacularly
revitalization successes...true "back from the dead"
stories of community resurrection. The results were
published in my 2008 book,
Rewealth (McGraw-Hill Professional). [Amazon
link]
That book is where you'll find a "universal"
blueprint for an ideal revitalization program...a
reliable framework that will save your community or
region from having
the "reinvent the wheel". You'll also find real-world case studies of cities that
have taken the programmatic approach, and that have
achieved rapid, resilient renewal as a result.
But if you don't have time for a 400-page book, and
prefer a one-sentence secret for bringing places back to
life, here it is:
Comprehensive plans and redevelopment projects often fail--and even successful
ones seldom achieve the
community's dreams--without a Civic
Renewal program to
support them.
Storm Cunningham is CEO
of
REVITALIZ, LLC in Washington, DC.
[Last
edited: November 19, 2011]
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